Services on offer

Initial consultation / Health & fitness evaluation / Flexibility & movement evaluation / Nutrition and diet evaluation / Personal training / Triathlon coaching / Lifestyle audit / Performance and psychological profiling / Performance analysis and benchmarking / Action plan(s) / Coaching programme(s).

My rates

The listed rates are for standard set packages, however a bespoke package can be arranged to fit your individual needs. 

Please contact me to discuss further 07710 317632 or email

Terms & conditions

All clients will be asked to sign my full terms and conditions. Please note the following main points:


  • Payment cheque, cash, debit card or via PayPal
  • All fees must be paid in full before or at the first session

Triathlon coaching packages

Personal training packages

  • All personal training packages will expire 14 weeks from purchase date
  • Therefore all sessions must be completed within this timeframe (excluding bank holidays or my unavailability)


  • A 24 hour cancellation policy applies to scheduled sessions
  • Sessions cancelled less than 24 hours in advance will be charged in full to the client.
  • The cancellation policy will be adhered to in all cases

Late arrivals

  • Sessions that are 60 minutes in length and shall start at the scheduled time
  • Sessions will not be extended due to lateness of the client or due to interruptions caused by the client
  • Any client who has not arrived within 15 minutes after scheduled time will be deemed to have cancelled and will be charged for the entire session

Privacy policy

This Privacy Policy governs the manner in which ALPHAfitness collects, uses, maintains and discloses information collected from the "User". This privacy policy applies to all products and services offered by ALPHAfitness.

Personal identification information
We may collect personal identification information from Users in a variety of ways, including, but not limited to, place an order, fill out a form, respond to a survey, and in connection with other activities, services, features or resources we make available. Users may be asked for, as appropriate, name, email address, mailing address, phone number. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain related activities.

Non-personal identification information
We may collect non-personal identification information about Users whenever they interact with our Service/Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Service/Site, such as the operating system and the Internet service providers utilized and other similar information.

Web browser cookies
Our Site may use "cookies" to enhance User experience. User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

How we use collected information
ALPHAfitness may collect and use Users personal information for the following purposes:

  • To run and operate our Services/Site
    We may need your information display content on the Site correctly.
  • To improve customer service
    Information you provide helps us respond to your customer service requests and support needs more efficiently.
  • To personalize user experience
    We may use information in the aggregate to understand how our Users as a group use the services and resources provided.
  • To improve our Services
    We may use feedback you provide to improve our products and services.
  • To process payments
    We may use the information Users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.
  • To run a promotion, contest, survey or other Service feature
    To send Users information they agreed to receive about topics we think will be of interest to them.
  • To send periodic emails
    We may use the email address to send User information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests.

How we protect your information
We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorised access, alteration, disclosure or destruction of your personal information, username, transaction information and data stored within our Service/Site.

Sharing your personal information
We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

Electronic newsletters
If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. We may use third party service providers to help us operate our business or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

Third party websites
Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website's own terms and policies.

Changes to this privacy policy
ALPHAfitness has the discretion to update this privacy policy at any time. When we do, we will post a notification on the main page of our Site. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms
By using this Service/Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Service/Site. Your continued use of the Service/Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting us
If you have any questions about this Privacy Policy, the practices of this service/site, or your dealings with this service/site, please contact us.



  • Healthy food
  • Cycling
  • Jogging
  • Working out in the gym
  • Swimming
  • Spinning bikes